DTC
Stray Salon Identity
Parsons Xtreme Golf
DIRECT-TO-CONSUMER CAMPAIGNS
Faster! Straighter! Longer!
That’s the name of the golf equipment game. The trick is breaking through and disrupting this typically stuffy market where everything is kinda “shhhhhh!”
01. IDEA
Completely new to a game built on heritage and legacy, PXG’s mission was clear: Make some noise.
With a Harley riding, retired Marine at the helm we were going in bigger, bolder, louder… and just BAD ASS! Over the course of the last four years I’ve worked on more campaigns and photoshoots than I can count so I included some highlights below.
02. TV SPOT
“Relentless”
What does it take to make the world’s finest golf club’s? PXG was in the unique position of being privately owned and sold direct to customers so it wasn’t tied down by release cycles, big box stores, and most importantly, budgets. So unless it’s truly better than the last generation, they don’t release it. Enjoy.
Not so humble brag… I’m in that spot nine times. Not because I had the “look”, but because we planned, shot, and edited that spot in one week.
03. WORK
