https://brettsebens.com/work daily 1.0 2025-05-11 https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1526758356623-MXHE7FD7WGVVP68OY6C7/SalonGallery_2.jpg Work - Stray: [stra]- to move away from a group, deviate from the correct course or go beyond the established limits The idea of breaking away and going out on their own inspired two very motivated hairdressers to open a location in Old Town Scottsdale. Only problem, they needed a name, logo, decor and signage…in two weeks. https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/dc57ae77-6971-481c-8b52-d1ab7104fbcd/stray-logo-black-white.png Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1526755696046-5H3H5EV683M7LFV1082T/stray-framed-artwork.png Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720916968940-4ITTB28DUUAGJM3H6VLY/Janeen-3.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720915229914-ZL5LK388YPXM2ANK9WZQ/IMG_1393.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720918042537-KQGHXS4SN27WGIX1MM86/IMG_8879-X3.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720916071291-E1IHF6TRY0105PPKEZOH/IMG_1528.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720913915526-KANU3UAXAJB4NV8ERYDS/IMG_1400.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720914020091-HM1ZKLX3NLLV9WBIJ2U2/IMG_1535.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720915430992-OFGQN3CLPPWAL7PIWJMB/IMG_1433.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720919594571-KC893F2KNDHJMLIW8FYD/Janeen-34.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/96b4d95c-3ee5-4f34-85fa-973946479ed6/StrayFrontDeskMock.png Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1721259174051-CYUW6GA09R375QLEN8UL/Tee-Shirt-Mockup.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1721259153734-U05F616U5M876V60FFEQ/Window-Signage-MockUp-2.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1721259149369-ZL7VCR5LGJ71CXAKIA2L/Leather-Drawstring-Pouch-MockUp.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1526767445864-OGTI3MDI35D5EMKGQPQ9/stray-business-card.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1721259150640-DXI6CLFP6R6YVI7X75ZW/Rubber-Stamp-PSD-MockUp-3.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1526767445347-R714ICUZXUNFLYQWN5OH/stray-appointment-cards.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/c3960e88-3d42-4ab5-b35a-3be6a0dd7999/work-truck-ad.png Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1526945909292-AC9768DTPX6MTPKKG4BL/BTB_Logo_v1.png Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1526840063428-IEA3DCPSE0B2YSESEWDM/fleet-trade-mov.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1526840063507-B0G336YA5R1V9QKUT3Q2/fleet-trade-productivity.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1526840064080-QU53LJ4DR5FAPJLK0T78/fleet-trade-safety.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1526840080682-1K5ZNUUVOAZCEBLS8R6Y/fleet-trade-efficiency.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716673169987-4TE8GX4PGZFG0KU7A75D/fleet-trade-safety2.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716673170289-Q2HGDFZNYPJ9IZSXHIXA/fleet-trade-upfit.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1526946151053-PM3I50B9PCFWV2JKL10I/IMG_0397.JPG Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1526946875232-N3IXRO4W5FUJ2UTJYJO1/IMG_0414.JPG Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1526946148055-EOKEW8Q7ICIK3BVRLSJ6/IMG_0387.JPG Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1526946143237-6OYVB0H3SMTBCND60N9P/IMG_0339.JPG Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1526946872311-KA4FOO297NM7ZOR90W5E/IMG_0365.JPG Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1526947190904-AKHK5IDO0SXJVF4IES7A/IMG_0341.JPG Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/9e7a9def-26ea-41a7-9a4e-1e106f420cc3/fleet-worktruck.jpg Work - Every fleet has unique needs and GM provides more than just vehicles. We're in the solutions business. 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/489e675b-2c2e-43af-a6a5-25932ad44fc6/Logo-Examples-Disconnect.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/144677dc-53fd-4a06-a446-142f0de75386/Logo-Examples-Conifer.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720218372120-DWDW83BX3T8K1HMVLXLE/Clients-ACDelco.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720218372079-CF336RM6NMHCLDL4J2UQ/Clients-Buick.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720218372857-PJVBE27ZER240E8AQUYL/Clients-Cadillac.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720218374517-YOUXSJ025CXBQWYCFMFW/Clients-Chevy.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720218374531-K3ZZXHJOXMV3MRNLUI0G/Clients-DeVry.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720218375250-FF2BFYHSE1JVIZJXV5NM/Clients-GM.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720218375558-LL6G3CMAX0XFKIT7ZGQA/Clients-GMC.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720218376063-HCU3ILOD9D276S43N8U8/Clients-Heidelberg.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720218376448-20W6Y75FYMVV7ECSJSIX/Clients-JCP.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720218376856-BHNJIPM53T2SQQ7MY365/Clients-KitchenAid.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720218377214-HXT0795T53XMJ66VSC6W/Clients-Marlboro.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720218377576-H53FIW2Z7KMEWYMBPJB4/Clients-Maytag.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720218378073-C1QFUBGDXQ3UZ83WXPJI/Clients-Miller.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720218378352-B8XSCWMPTZA1NC0GALFT/Clients-MLB.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720218378893-MA2MUO6XATKBSW95VES3/Clients-Nintendo.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720218379736-TZMEVUIOOFTRMNWU9ZPZ/Clients-Purina.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720218380037-533IUZILZ2F1OPAULEOB/Clients-Whirlpool.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720218949996-TRF75ZSVVC7QNQV12WLC/Clients-PXG.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/2f9d5058-7912-4cfe-87b3-cb512a6b9e69/Battle_Ready_Refresh2672.jpg Work - Completely new to a game built on heritage and legacy, PXG’s mission was clear: Make some noise. With a Harley riding, retired Marine at the helm we were going in bigger, bolder, louder… and just BAD ASS! Over the course of the last four years I’ve worked on more campaigns and photoshoots than I can count so I included some highlights below. https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716248216033-23RZW9WCCK4WFG8UTDPO/Gen4.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716248215176-R5UM2PPW89NO0YGEL5NU/Battle-Ready.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716248216141-4RB9DFTEIRDMPCCMQYXB/EOS.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716248216845-Q2D7Q2EESSSE9R7ZKGT8/Gen5.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716248215209-FPL9IRWA29B0KGQS258W/DLC.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716248216879-SOMMCQVFX65G9RC4TC0L/Runway-Reticle.jpg Work 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the difference. https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/6e4d3614-4a2f-4a01-9c7a-c61d63cf0bf9/Shareholder-Letter.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716233007233-9OCX4GCJ4OOI02HFPUQ0/Nxu-New-Site-1.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716233007792-VBYAPSWLVVW5VEKP4FYT/Nxu-New-Site-2.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716233008916-JSGUJ3FQK5RS5JTLFN5B/Nxu-New-Site-3.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716233009255-OLQWUUATQFG2B2MA7181/Nxu-New-Site-4.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716233009977-GJG2HHRJYPUHF5NZC2NS/Nxu-New-Site-5.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1714089034786-J36HZF86K79E1T76P8MY/Apple-Assets-iPadPro-12.9-1.png Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1714089031655-DEU890HJJYKUAYMBIS68/Apple-Assets-iPadPro-12.9-2.png Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1714089033452-MBV6A4DY6B8JSBZO40DK/Apple-Assets-iPadPro-12.9-3.png Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1714089035363-43UI8NBWQPBUC773BMJJ/Apple-Assets-iPadPro-12.9-4.png Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1714089036322-APO6V3QLAOS5PILGB1Y4/Apple-Assets-iPadPro-12.9-5.png Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1714089036711-L5ZYVVEPYLPKQRLSVQSM/Apple-Assets-iPadPro-12.9-6.png Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1714089037559-TXTF6YF8ODD5KPIFL42R/Apple-Assets-iPadPro-12.9-7.png Work 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Dream bigger. Nxu started as Atlis Motor Vehicles, in a garage, with the dream of creating an electric truck that could work as hard and as long as any other diesel work truck on the market. The problem was the batteries, charging, and infrastructure that currently exists can’t support it. The Nxu brand was born and the dream got bigger. https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1739833937969-99W3GZ53KDP6EBBNRAPQ/FB-Earth-Day-Post.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1739833967245-PBH7S74AEOCO2U0MJ5B5/Thanksgiving-Post-2.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1739833941308-QIEQ528CTKJRDYRQAQ5P/FB-Earth-Day-Post-v3.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1739833988920-9C8UH6I2QVOSF80MPYPY/Halloween-v2.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1739834008074-YAQHOONQGV3RXULZVDL5/New-Years-v1-Circuit.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1739834426430-TALNSVGQ48O4NUNG7AG3/MW-Handle.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1714092029035-XYIB9RFPDD4WD6MHQEHV/Nxu-Quartzsite-Hero-v2.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1714091905312-VBWZUQHXQVH08EF273DV/Cover-v2.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1714091954099-F009JMPX4L81XJCEVDC7/Qube-Header.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1714092001088-TW4JS2MTZQ1DJPUO7ER6/Desert-Charger-Cover.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1714092114879-489VTG7CM71OPZ1MOI2S/QCell-Header.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1714092322682-K0IOIIM4TCYFGZH2AIDS/Quad-3Quarter.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1714092176576-58X9HFAOVNXT9URORURA/nxu-Charging-Road-v2.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1714092766873-MNWI0RRVWKEEVVRSQ8UK/Entrance-Price-Sign.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1714092801118-L7EKC9VMKYG3T14ZYLGA/Billboard.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1714092197492-SUQC1ATN1694SUK0DERJ/Qube-Gallery-3.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1714092843799-2Y1GXIRW14ZDK67C30RT/EV-Parking-Sign-v2.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1714092917730-MFYCA5MOH3I156W3MIPS/Parking-Space-Signage.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1717543429367-JPJH0GQ9DKMH3SWVB2VI/Battery-Video-Storyboard-2.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1717543430246-3OTI8R1CZPK9F83CILIQ/Battery-Video-Storyboard-7.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1717544028943-2KV6VR179TM3YGW19Z7E/Battery-Video-Storyboard-12.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1717543434814-MGYDOXUU2UOB5A0HK3N2/Battery-Video-Storyboard-17.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716247963117-H435GMICAQX2COPSVFBC/Styleguide-1.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716247963418-8281OEYICJF5RBADK20S/Styleguide-2.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716247964143-DCLSC4CI7T0SK0AP2I4C/Styleguide-3.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716247964640-MZFZPGA0T7QX32A60V02/Styleguide-4.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716247965646-CSPR2V1P8BS3ULYJGU1Z/Styleguide-5.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716247966404-14DBCEDSMOMQH5TM7SR0/Styleguide-6.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/8e55c7d3-5bda-4cee-9899-64a68dbbd20e/Nxu-App-Lifestyle-v2.jpg Work - Charging Station. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716073526195-7HZ94VZHNW8WLI3KN37U/Screenshot+2024-05-18+at+4.03.06+PM.png Work - ACDelco Video Series Recruited the help from an auto industry celebrity influencer to engage consumers with an entertaining yet informational video series. Explore More… https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/90fa3987-580e-4823-b448-1eb8d83d9aad/Nintendo.gif Work - Nintendo DS XL Launch Designed and executed a fun rich media campaign for the launch of the Nintendo DS XL launch back in the Flash banner days. https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1526872695668-0RH2SZZ8NB9JLXG0L0TI/JCP_1.jpg Work - JCPenney Beware of the Doghouse Microsite Won a Gold Effie, Clio and Gold RACie award. Lead Flash Designer of the site and was the first site to utilize Facebook connect functionality. Featured in Newsweek, Advertising Age and Creativity Online. https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716072652654-R8T3TVM56Y45GCWIN8IX/Airport.jpg Work - Pure Michigan Campaign Pitch Leveraged Michigan locations that are easily mistaken for the more popular vacation hot spots enticing people to try Michigan instead. Explore More… https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/7bb38586-18f0-4547-bb73-cfc9c1639e29/Leo_DShow-v2.png Work - Leo Burnett D Show Ad Won the 2016 D Show Ad for Best Agency Self Promotion. Worked with UBER to create a group coupon code before the functionality existed (now called UBER Events). https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/a9baa3c2-bbfa-4808-ae4a-74f0da5d46d4/01b_MyCS_Home-v2.jpg Work - GM Certified Service Digital Rebrand Lead the effort when GM decided to bring all four brands under one roof for Certified Service. The mission was to develop a brand agnostic look and feel that works for all brands. Explore More… https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1526872230234-MU1DUH4GDO9CNIXCK1S3/Miller_Screen2.jpg Work - Miller High Life Super Bowl Microsites Received Silver Lion at Cannes, featured in Creativity Online, and on The Tonight Show which saw an 8.6% spike in sales due to success of campaign. Motion Graphics Designer for High Life Super Bowl campaign microsites two years in a row. AdAge Article… https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1526873065519-9K2DLGX9HPBMOV7IZTP3/MLB_Player.jpg Work - MLB Graphics Package Lead designer of MLB.tv interface and broadcast graphics package used online and in stadiums nationwide. Elements were repurposed for the MLB.com iPhone app which was the 2nd most downloaded app at the time. https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716069783397-Y790NDE9RYWWTL2DYJXC/Darkness-Iron0186.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716070918706-NWMI6M1W8R74J4KAL951/stray-thumb-v2.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716071544134-R7ISHS533IU96F1UD59J/NXU-logo-thumb.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716072938447-DBF8Q78WW8RA9Y63WPES/IMG_0397.JPG Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720206974669-BA0N6VNSYGRSBSFYCHSN/Archives2.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1720922213480-7CF8GEW88W078MGO53GA/logo-thumb-v2.jpg Work https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1739825566370-ZJ7AJ833P1TL3PQQMN88/Bio-thumb-v1.jpg Work https://brettsebens.com/acdelco daily 0.75 2024-07-13 https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1526857241242-OM088CLTYBIXII3EVE9V/Screen+Shot+2018-05-20+at+6.58.00+PM.png ACDelco - Find a way to connect people to the brand and make them care about choosing your brake pad instead of just telling them yours is better. Making content relatable and interesting and connecting to any audience is crucial. We all have that brand. https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1716073711196-VQBKNN8814DSWW4JITZL/shutterstock_1805842198.jpg ACDelco https://brettsebens.com/pure-michigan daily 0.75 2024-07-13 https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/4107d555-7c9b-4fa2-b700-24581dc88889/Lake2.jpg Michigan - We know our audience wants to experience new, exciting, and enticing places. But places that are well known can’t be discovered. Leverage Michigan locations that are easily mistaken for the more popular vacation hot spots enticing people to try Michigan instead. https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1532560635476-MZDF7T6TY22RQ15YENR0/TripAdvisor_v2.png Michigan - Use targeted OLA on all the major travel sites to sway people from taking that expected vacation and serve up a unique Michigan experience. https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/31a89a1b-be23-41f1-a45d-c7e7c2d20f82/Sign_v2.png Michigan - These gems of Michigan are dotted everywhere from Detroit to the tip of the UP. To make it easier to find these locales, we mark each one with a “Not Spot” marker. To help people discover these Not Spots, we develop an app with all of the Not Spots pinned and a check list to challenge travelers to visit them all and share their journey on social. https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1532556079906-ZDD2GWP4QH48H35ALD7I/NotPebbleBeach.jpg Michigan https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1532555853378-91CO6PAFOXIKJNYRXBN7/NotNapaValley.jpg Michigan https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1532555847926-S7BISWMJTE1UH9S9ZGUR/NotMardiGras.jpg Michigan https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1532558789706-BDDKZT0064KPSFM205HD/TripAdvisor_OLA.jpg Michigan https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1532557738046-35BY3HJWV3F2KSVZS5CB/SnapChat_v2.png Michigan - In a culture of capturing and constantly sharing where we're at we would like to take the opposite approach and share where we’re not. Leveraging SnapChat geofilters, travelers visiting Michigan “NOT” spots will have an opportunity to share their own “NOT” moments with our custom filter. https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/8cad3d5f-228b-4e08-9436-89f6530681bc/Microsite.jpg Michigan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55188c85e4b01178dd87dcef/1717548419176-ACNOQZ21TUM91UK2VP3V/pure-michigan-thumb-4.jpg Michigan