ACDelco

ACDelco

VIDEO SERIES

ACDelco wanted rich, watchable, and sharable content. The problem they had was the videos they were producing in house weren't getting any views. Why? Because it was basically two people having a conversation about the importance of a wiper blade. So how do you make a informational auto part video interesting?

01. IDEA

Screen Shot 2018-05-20 at 6.58.00 PM.png — Find a way to connect people to the brand and make them care about choosing your brake pad instead of just telling them yours is better.

Making content relatable and interesting and connecting to any audience is crucial. We all have that brand.

02. VIDEO

We wanted to take something as basic as braking and break down the physics of what's really happening and then demonstrate that in a way that would hold the attention of viewers. We also wanted it to come from a credible source, not some corporate suit, am I right? So we got TV car guru Adam Genei from Mobsteel. I'm not a mechanic but he's pretty awesome.

15 Second Pre-Roll Ad

WHAT’S THE BIG IDEA?

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